
doi: 10.59646/dm/243
“In today’s hyper-connected world, digital marketing has become the linchpin of business success. As technology continues to evolve at breakneck speed, marketers must adapt and innovate to reach, engage, and convert their target audiences. The rise of smartphones, social media, and e-commerce has transformed the way consumers interact with brands, making digital marketing an essential component of any successful business strategy.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
