The paper aims to examine the parents' digital literacy and empowerment for digital parenting, which are prerequisite for developing their children's digital literacy in the family context. The paper is part of a broader study focusing on digital parenting and aims to explore the parents' views of digital literacy, as well as their empowerment and role in developing their children's digital literacy. The research involved the survey of 611 parents in Serbia. The data show that the relevant aspects of the parents' digital literacy can be categorised into two dimensions - technical-security and communication-creative. The parents' digital literacy is correlated with their empowerment for digital parenting. While the data on the parents' empowerment for digital parenting and support for the development of their children's digital literacy are optimistic, nearly half of the surveyed parents fail to recognise their own role in the development of their children's digital literacy