H.264/AVC significantly outperforms the previous video coding standards with many new coding tools. Among these tools, several intra-block coding tools can particularly improve coding efficiency. For intra prediction, H.264/AVC supports most probable mode in the entropy coding process to reduce syntax elements indicating intra prediction modes and most probable mode selection ratio is very high. Also, in general, natural images and videos have many homogeneous regions whose high correlation with neighbouring blocks. In this paper, we propose intra prediction mode SKIP mode using decoder-side prediction to improve the coding efficiency. The proposed method is determined the optimal prediction mode using only neighbouring block's information and coded on the basis of the conventional prediction/transform coding. And the prediction modes are not send to decoder at all. Skipped intra prediction mode is determined by decoder. Experimental results show that the proposed method achieves coding gains of 1.40% for common intermediate format(CIF), 3.24% for 720p sequences against the H.264/AVC JM 17.0 reference software.