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Bangladeshi Banking: Customer Satisfaction Insights through SERVQUAL Model

Authors: Kazi Md. Yusuf; Md Tamjid Ul Alam; Susmita Saha; Intekhab Fardin Turja;

Bangladeshi Banking: Customer Satisfaction Insights through SERVQUAL Model

Abstract

This study aims to measure the customer's satisfaction level by analyzing the different dimensions that shape those outcomes using the SERVQUAL framework. An intricately organized survey was formed, and 240 samples' data were analyzed using a combination of Excel and SPSS 25. The analysis included both descriptive and inferential statistical data. Analysis showed a strong correlation between the independent variables (tangibility, reliability, assurance, responsiveness, and empathy) and the satisfaction of customers. The regression analysis revealed a strong and statistically significant correlation; reliability, responsiveness, empathy, and assurance have a positive and significant impact on customer satisfaction. However, there was a slight negative correlation between tangibles and customer satisfaction. Banking facilities should make progress in improving the visual aspects of their premises, machinery, and staff across the tangibility spectrum. The limitation found is that customers do not have a crystal-clear vision of the quality of service and do not have sufficient time to respond to my query. Therefore, this study offers a comprehensive assessment of customer satisfaction, sending a clear message to the industry and providing concrete insights for customers across all levels.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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