This issue of Reflections reports the latest update of ‘citation impact’ metrics for the Journal. The two year ‘Impact Factor’ has dropped marginally from 2.6 to 2.4 whereas the four year CiteScore has jumped from 4.8 to 6.2. These metrics capture the average citation per paper over time. With the Impact Factor this reflects a range of of citations over two years from 11 to none! Pleasingly, the publication KPIs that segment the process are showing encouraging signs of tightening, especially the previously problematic ‘time to create/edit pdf’. Changing tack, ‘appearances matter’. In this case, the cover for the ‘new’ Journal has been the fixed image used during the Wiley years. This has been replaced with a new cover image differentiated by colour to reflect the four issues by season. In terms of content, this issue contains three research papers and a major review from Evan Evans and colleagues on innovation and efficiency in malting.