Purposes of the article. To put the basis of the Fitness and Nutrition Master’s Program. Scientific novelty. The given article presents the purpose and content of the «Fitness and Nutrition» master’s program. There are defined goals, objectives, competencies. The mentioned program is focused on preparing fitness trainers that would be able to conduct various areas of health-improving and recreational activities, developing nutrition programs for it, depending on their specifics, orientation and preferences of those involved. Conclusions. Graduates of the Fitness and Nutrition master's program will be able to work in fitness centers and clubs, sports schools, specialized educational institutions, recreation organizations – sanatoriums, rest homes, hotel fitness rooms, etc., occupying different positions from the hierarchical profile step. The master's program will cover the demands of the labor market with specialists in the field of physical education, fitness, sports: fitness centers and clubs, sports schools, sports centers and clubs. Graduates will have the opportunity to work as a fitness nutritionist, sports nutritionist, specialist advisor in nutrition and sports diet, carrying out different nutritional programs adapted to the type and volume of physical effort, counseling in order to adjust the diet for weight gain or loss, long-term follow-up of nutritional status and counseling for supporting the effort, recovery after the effort and recommendations regarding hydration and the administration of nutritional supplements.