John Stuart Mill famously maintained that “animal pleasures” – like enjoying good smells and tastes – are lower quality than the pleasures tied to higher cognition, like the pleasure of enjoying an opera or understanding a mathematical proof. This downgrading is particularly common in the ethical literature about eating animals. Peter Singer, James Rachels, Gary Francione, Alastair Norcross and dozens of other ethicists make quick work of defending vegetarianism by presuming that “gustatory pleasure” is trivial. But is it?