The Holy Spirit Association for the Unification of World Christianity (HSA-UWC), founded in Seoul in 1954 by the Reverend Sun Myung Moon (1920–2012), has been more popularly known as the Unification Church (UC) or ‘the Moonies.’ Following revelations that he reports having received as a young man, Moon devoted his life to preaching and eventually publically proclaiming himself to be the Messiah, or Lord of the Second Advent, come to fulfil the mission of restoring God’s Kingdom of Heaven on earth. His early struggles in Korea clearly had a considerable influence on the trajectory of his life and the development of the UC into a world-wide movement that reached into a wide variety of areas, such as anti-communist politics, the media, the arts, the sciences and vast businesses. Following Moon’s death, the movement has split into three separate factions, the largest of which is run by his widow, and the other two by, respectively, his oldest living and youngest sons.