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PENGARUH LAYANAN M-BANKING TERHADAP KEPUASAN NASABAH

descriptionPublicationkeyboard_double_arrow_right Article 15 Sep 2024Publisher:Abisatya Dinamika IswaraJournal:JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA), volume 3, pages 321-327 (issn: 2962-2220, eissn: 2962-2026, Copyright policy )
Authors: Angel Simatupang; Hani Hatimatunnisani; Hasdilla Syafitri; Rifki Paturohman; Kunto Ajibroto;

doi: 10.58268/eb.v3i2.123

PENGARUH LAYANAN M-BANKING TERHADAP KEPUASAN NASABAH

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh layanan M-Banking terhadap kepuasan nasabah. Jenis penelitian yang digunakan adalah kuantitatif dengan metode deskriptif. Sampel sebanyak 56 responden diambil secara acak menggunakan kuestioner. Hasil penelitian menunjukkan bahwa layanan M-Banking berpengaruh positif dan signifikan terhadap kepuasan nasabah. Adanya layanan M-Banking membantu nasabah dalam mempercepat transaksi, sehingga proses dapat dilakukan lebih fleksibel dan efisien. Namun bank penyedia layanan perlu memperhatikan lebih baik dalam hal keamanan pengguna dan penanganan keluhan secara online agar dapat meningkatkan kepuasan nasabah.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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