
This paper introduces ambidextrous innovation into the linkage between strategic flexibility and firm performance. It aims to theoretically reveal the strategic flexibility mechanism that affects firm performance and expands the theoretical perspective of ambidextrous innovation. From the perspective of resource orchestration theory, the moderating role of resource orchestration is considered. This study analyzes the influence of strategic flexibility, ambidextrous innovation, and resource orchestration on firm performance, to supplement and improve the existing research deficiencies. This work also explores the scientificity and rationality of firm value as a standard of firm performance.
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