As people’s needs and expectations change, so do the types of tourism they prefer to engage in. One of the tourism types among the different alternatives offered is creative tourism. Creative tourism refers to revealing tourists’ own creative potential through active participation in the opportunities offered for learning in the destinations they visit. Creative tourism, as a novel research field, is a subject of study that has been recently emphasized by scholars. However, as a result of the literature review on creative tourism, it has become apparent that the topic has not been addressed from the perspective of developing countries and therefore, there is a research gap in this field. Within this context, this book chapter deals with the issue of creative tourism in the developing world and presents an evaluation of the case of Türkiye.