Globalisation and e-commerce create new opportunities for consumers, but also lead to imbalances as consumer data is monitored and used. Consumer autonomy is jeopardised, while global companies shape social frameworks. This conference volume discusses how consumer policy can address these challenges through interdisciplinary research and co-operation to develop effective strategies that pursue both short-term and long-term goals. With contributions by Anne van Aaaken | Jörn Lamla | Felix G. Rebitschek | Christiane Rohleder | Annette Elisabeth Töller | Axel v. Werder | Johanna Wolff