Powered by OpenAIRE graph
Found an issue? Give us feedback
addClaim

Desenvolvimento de um Advergame para a Divulgação Institucional

Authors: Fábio Júlio dos Santos Silva; Paola do Nascimento Rodrigues Pereira; Eduardo J. da Silva; Luciana Carla A. Costa de Araujo; Vitória Carla C. de Lira; Anderson Apolônio Lira Queiroz; Rodrigo Cesar Lira;

Desenvolvimento de um Advergame para a Divulgação Institucional

Abstract

Advergames são jogos criados para realizar publicidade. Através deles, os usuários emergem num mundo criado para realizar a propaganda de algum produto ou marca. Neste projeto foi criado um advergame para promover o Instituto Federal de Pernambuco (Campus Paulista). O jogo foi desenvolvido com as ferramentas Piskel, Tiled Map Editor e GB Studio. Ele encontra-se disponível on-line podendo ser acessado através de um computador ou dispositivo móvel. Com ele a comunidade interna e externa pode visitar virtualmente todas as dependências da instituição, além de realizar missões que apresentem a dinâmica da vida estudantil na instituição.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!