Consumption is one of the marked characteristics of society. Its main function is turned to its own capitalism essence, that is, the selling of products and services aiming the appropriation of profit. It occurs that if the ideology of consumption is linked to marked interests, its great sucess, as well as suas consequences, transcends questions of mere economical nature. On this sense, the proposal of the present article is discuss some elements that are linked to the logical of consuption on the capitalist society and some of its consequences.