Abstract : Psychological Operations - targeting not just the physical capabilities of an opponent but the psychological dimensions as well is a key military consideration. The direct and almost instantaneous communication available with today's technology provides an even greater potential for exploiting the vulnerabilities and susceptibilities of the mind of the adversary. This effort develops a model for evaluating PSYOP products using multi-objective decision analysis and Value Focused Thinking. The model allows the Psychological Operations Detachment Commander to quantify the potential of proposed PSYOP products in meeting the psychological objectives.