This paper will discuss the responsibilities and contributions of key stakeholders for ASEAN NCAP as well as their aspirations for the future ASEAN NCAP roadmap. The key stakeholders are: (1) government- related entities (2) automotive industry players (3) academia and (4) consumers. A Steering Committee (SC) has been set up to govern the ASEAN NCAP with the support from the Technical Committee (TC). Four Working Groups (WG) for each pillar of Frontal Impact (FIWG), Side Impact (SIWG), Child Restraint (CRWG), and Safety Assist (SAWG) have been established recently. Automotive industry players are also known to take the initiative to adopt the ASEAN NCAP safety rating as part of the guide for their research and developments. Car dealers have embedded ASEAN NCAP as one of their marketing strategies. The academicians and researchers also have been actively involved through the ASEAN NCAP Collaborative Holistic Research (ANCHOR) Projects since it was started in 2017 until now. Since ASEAN NCAP's inception 10 years ago, consumers’ awareness and appreciation for ASEAN NCAP and the need for safer vehicles have also greatly improved.