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Como é que as marcas de luxo comunicam a sustentabilidade?

Authors: Tatiana Patrícia Semblano Vieira;

Como é que as marcas de luxo comunicam a sustentabilidade?

Abstract

"Este artigo pretende estudar de que forma as marcas de luxo podem comunicar a sustentabilidade ao seu consumidor. Sendo a sustentabilidade um dos conceitos mais falados na atualidade é importante que as empresas tenham a consciência do impacto que a indústria da moda tem no planeta."

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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