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https://doi.org/10.5...arrow_drop_down
https://doi.org/10.56002/ceos....
Part of book or chapter of book . 2022 . Peer-reviewed
Data sources: Crossref
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The Growing and Continuing Influence of Digital Influencers

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 01 Jan 2022Publisher:CEOS Edições
Authors: José Freitas Santos;

doi: 10.56002/ceos.0008ch

The Growing and Continuing Influence of Digital Influencers

Abstract

Major changes in the digital sphere are around the corner, and only those influencers and brands, which are able to find and build their unique digital “footprints” and “meaningfully different” brand experiences, will be flexible and fast enough to adopt their business models, strategies and plans.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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