This paper analyzes the servitization process of different suppliers in the coffee production chain in Brazil. A literature review on product-service systems (PSS) was performed to develop a framework to identify the typology of services in the agriculture sector. The results highlighted that the provision of "less advanced" services is not a necessary condition for the company to offer "more advanced" services. However, the characteristics of rural properties seem to affect the number of services associated with machine suppliers. The results support managers in this sector to identify service offerings and widen the discussion about servitization by covering a barely explored sector.