A patient’s first impression is gathered from several touch points. How a patient feels the first time he or she enters your facility is a vital component of that impression. Providing a desirable experience in a space that makes sense in the context of the practice image, as well as providing an efficient environment for the functions of the practice and meeting the needs of the patient base, is not just impressive, but crucial to a thriving, profitable business. It’s not just about bricks and mortar — or furniture and paint. Your building has important performance responsibilities. Starting with a well-designed layout and following through with aesthetically pleasing and efficient details will streamline practice flow, improve staff efficiency, and give patients a stellar experience so that everybody wins.