Evaluating the panela agroindustry as an alternative for profitability, viability and decision-making is a vital exercise from the point of view of sustained socioeconomic growth. For the socioeconomic evaluation of the agroindustry intensification, the Peters- Timmerhaus Excel spreadsheet was used. The evaluation included technical production diagnosis, mass balance and production costs of different panela factories depending on the grinding capacity: 10 to 30 tc/d (tons of cane per day) with four production alternatives and two drying variants. Results show that in an intensified panela agroindustry, the economic viability to recover the capital is reached in 2.5 years, with alternatives 1,2 and 4, the last one includes the production of three products (honey, panela and natural sugar) for 20 tc/d and 1.5 years for 30 tc/d using naturally dried bagasse as fuel. A comprehensive understanding of the production area and the interrelationships with other areas of the panela agroindustry allowed to refine possibleproduction lines and socialize the information for rapid decision-making with immediate application projection and revival of the sector, considering that the application of technologies and the intensification of processes improves quality, increases profitability, generates well-being and ensures food security.