Relevance. The stone inscriptions written even in the V-VIII centuries, testify to the ancient development of the literature and culture of the Turkic peoples. From the essence and content of the works of the Turkic peoples living in Central Asia, we see commonalities, such as being a conscious person, escaping from ignorance, defending the country, becoming a nation. Purpose. The article deals with the issue of didactic discourse in the works of the great thinkers of Turkic literature N. Ganzhaui, A. Nauai, A. Kunanbayev. Methodology. The issues of reading, comprehensive education and intellectual development of poets, the acquisition of moral qualities have been compared and analyzed. Results. Instructive ghazals, philosophical thoughts aimed at educating the younger generation of society with such moral qualities as diligence, humanism, patriotism, kindness, truthfulness, justice, honesty are defined. Conclusions. The genius poet Abai Kunanbayev, the pinnacle of Kazakh poetry, recognized the statesmen and genius thinkers of Azerbaijan and Uzbekistan N. Ganjaui and A. Nauai as his teachers. In Kazakh literature, Abai's “Words of edification” and poems are examples of the traditional continuation of oriental didactic works.