This commentary paper aims to pro-mote the acknowledgment of user experience (UX) research principles in the cultural field. As discussed in the preceding dissertation, The Meaning of Participation: Detecting the space for inclusive strategies in the Finnish and German museum context (2022), efforts to get to know one’s audience (or users) should not be ignored. What is the meaning of UX research, why should it be used sustainably, and how can it be ben-eficial? This paper aims to answer these questions by explaining and unfolding the reasons for conducting such research and proposing it to the cultural audience development work.