The aim of this research is to analyze the innovation carried out by micro, small and medium enterprises (MSMEs) in connection with the strategic profile they have according to Miles and Snow’s typology (1978). The results show that prospector type companies are the ones that make further innovation in the productive, product/service, and management processes, however all types of companies claim to care for innovation in these issues, including reactor companies. In regard to ISO’s quality certification or its equivalent, analyzer companies are the ones that to a greater degree have already obtained some kind of certification.