Within the IP Television industry the interest for using solutions based on web technology is strongly increasing. SVG is currently the top requirement from most IPTV operators that want to deliver a rich user experience with a technology that allows customization and is future proof. This paper gives a brief introduction to IPTV. It explains the rationale behind using web technologies for IPTV and in particular why SVG is an important part of many IPTV solutions. It describes the ongoing IPTV related standardization efforts, in particular OIPF (Open IPTV Forum), and how they include SVG as part of their work. Finally it addresses some of the missing parts within SVG that are needed to make SVG really useful for IPTV and mentions how Ericsson are working with defining these missing parts.