We are right at the dawn of this new experience medium called augmented reality. It`s so great beause of three things: It combines the real and the virtual, it`s interactive and realtime, and it`s 3D. These days augmented reality is finally going mobile. We can see augmented reality applications for handheld devices being created all over the planet. Mobile technology allows us to put information into it’s original context: location. We want to shed some light on mobile augmented reality technology and learn about best practices that have been created on top of the Layar mobile augmented reality platform.