The paper aims to deepen the discussion of the production, circulation, and consumption Brazilian’s musical genre funk carioca, identifying its main in the music field, besides the figures and the practices that move their businesses. Since its consolidation, funk has created a both sustainable and autonomous pioneer circuit in relation with the major’s label model, which allows us to sketch a model of the popular music economy in Brazil, based on practices such as technological appropriation, authorship flexibilization, emphasis on the live performance instead of selling material supports.