As the rapid development of the Internet of Things and smart campus construction, the higher education environment is undergoing profound changes. The willingness of students to adopt smart campuses is not only determined by technical performance but also influenced by factors such as cognitive and user experience. Based on the Technology Acceptance Model and Innovation Diffusion Theory, the study constructed a research model with perceived usefulness (PU), perceived ease of use (PEU), and compatibility (CMP) as independent variables and behavioral intention (BI) as the dependent variable. A questionnaire survey was conducted among college students in Nantong City, Jiangsu Province, and a total of 753 valid samples were collected. Structural equation model was used to analyze the data. The results show that PU, PEU, and CMP all have a significant positive impact on BI.