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Highlights in Science Engineering and Technology
Article . 2024 . Peer-reviewed
License: CC BY NC
Data sources: Crossref
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Telco Customer Churn Prediction

Authors: Ying Wei;

Telco Customer Churn Prediction

Abstract

In recognizing the significance of retaining current consumers to thrive in this competitive landscape, this paper aims to predict customers' churn probability based on the background and behaviors of previous customers. The paper utilizes churn probability as a proactive means to identify customers at a high risk of leaving, serving as a reference for Telco to make informed decisions and take actions aimed at enhancing customer loyalty. This paper pre-target customers who have a high risk of leaving based on our churn probability with at least over 80% accuracy rate. And then use the churn probability as the reference to help Telco make better decisions and take actions to retain customers, such as providing a private discount or coupon. This paper limits the choice of customers in the services provided by telecom companies. However, customer attrition decisions may also be related to the quality of the service and the level of price, which the study was unable to quantify. The study addresses two primary challenges: determining models that accurately predict customer churn and identifying the characteristics of customers more prone to churn.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
gold