This essay is focused on an important subject discussed all over the country and the world, especially in political circles and among policymakers. There is a need established that to be able to pull individuals and communities out of poverty, we need that, meaningful employment is generated for a very large number of people. World over, certain approaches have been used by the policy makers which seem to increase the divide between the haves and have-nots. The policy of industrialization is leading nations into widening the gap between rich and the poor. It is also creating undesirable side effects by way of ‘pollution’ and depletion of resources at an ever increasing pace. This situation leads to the author’s belief that something is not right. Such policies will not lead to sustainable livelihoods for masses. Hence this attempt to explore alternative policies, which could provide a viable approach to alleviating poverty. Poverty alleviation is indeed a noble goal. All of us must also be seriously concerned about the difference in the standard of living between the rich and the poor. Moreover, our objective must be to see how the masses can live well and peacefully. Around the world and within our country, being unemployed is not the best state to be in. Employment in this context is gainful occupation. The impact of such unemployment has been disastrous. This has led to militancy on one hand and ongoing unrest in many a city on the other. The way forward, as proposed since many decades and being followed incessantly, is “consumerism” to help us get out of this mess. Industrial mode of employment generation has been linked to production and productivity. But all aspects of Industrial production are linked to use of natural resources to produce intermediate goods. This means any additional employment generated would dip further into the natural resource reserves. Can one think of a very different model of generating employment? Employment which does not dip into the reserves? Employment that can restore biological resources? There seems to be an opportunity for more thinking at the policy level to understand the root causes of unemployment and how we can tackle these for creating employment that can sustain, resulting in sustainable elimination of poverty.