Most travellers from key tourist markets find it too expensive and time consuming to visit destinations far from their origin country. However, improved international air connectivity can help to attract more visitors to these exotic tourism destinations. The objective of this study is to quantify the degree to which an increasing number of non-stop flights can promote tourist arrivals at long-haul destinations. The authors estimate a dynamic demand model using panel data of tourist arrivals at Peru and flight connections from 75 origin countries from 2004 to 2009. They find significant positive direct and indirect effects of non-stop flight routes on demand for air travel to Peru.