In this article, I will work with the assumption that the imagination is the central force in the construction of the human world. This idea was best formulated by William Blake in the 18th century and by Carl Gustav Jung in the 20th century. It is possible to talk about the objective contents of the imagination, specific to particular groups of people in consort with the subjective contents, specific to a particular person. Images, feelings, or ideas may be objective as well as subjective contents of imagination. The creative process may be viewed as the birth and development of specific structures of the imagination. The central goal of this development is the movement of the contents of the imagination from subjective to objective. Language is the main and only tool in this development. A group of people who communicate in the same language or, at least, function with the same imaginative contents, are referred to as an imagined community. Culture, therefore, is the product of the process when imagined communities create imagined worlds. The diversity of imagined communities involved in the process of creation makes for a richer and more diverse culture. The contrary is also true – if people are more oriented toward an “objective reality,“ their worlds are less diverse and more monotonous. Secularization has led to the collapse of the worlds created by religious imagination are collapsing. The sphere of morality narrows and imagery replaces ideology. This results in the creation of a new virtual reality and a new virtual hierarchy, where each individual chooses their own path. The subjective contents of the imagination appear, transform, and fail, often even before becoming objective.