BMW (Bayerische Motoren Werke AG) defines itself as one of the most renowned automobile and motorcycle manufacturing companies in the world, globally recognized for innovation, quality, and performance. Founded in 1916, BMW has succeeded in building a solid reputation in the automotive industry, enjoying a rich history and a constant commitment to excellence. BMW is considered one of the most valuable automotive brands in the world, with annual revenues of billions of euros and a global presence in over 140 countries. Its strong financial performance highlights the company's ability to adapt and innovate in a constantly evolving sector. The time horizon targeted for the study spans four consecutive financial years, covering the period before the pandemic (2019), during the pandemic (2020 and 2021), and after the pandemic (2022). In this context, an economic diagnosis will be carried out, based on a SWOT analysis, along with a financial diagnosis, based on financial indicators