This article concludes that NecroSpeak–an official euphemistic language used in Russian media since 2022-is rooted in a long-standing regime of informational favorability (rezhim informatsionnogo blagopriyatstvovaniya). Far from being merely a set of stylistic choices, it functions as a discursive and ritualised performance of civic loyalty. NecroSpeak not only obscures the violence of war through controlled vocabulary, but also contributes to political disengagement, helping to stabilise authoritarian rule.