This paper focuses specifically on the ethical challenges to the field of digital archaeology and the concerns of the digital public archaeologist. It considers the notions of digital research and ethical data collection, the social and political tensions implicit in digital communications on archaeological topics, and the possible effects on ethical concerns through post-processual approaches to participatory forms of digital media. Through an unpicking of these framings of professional and public interaction with archaeology and archaeologists in digital spaces, this paper proposes several future directions for ethical research, codes of conduct, and practice in digital archaeology.