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ZENODO
Part of book or chapter of book . 2023
License: CC BY
Data sources: ZENODO
ZENODO
Part of book or chapter of book . 2023
License: CC BY
Data sources: Datacite
ZENODO
Part of book or chapter of book . 2023
License: CC BY
Data sources: Datacite
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IDEOLOGY AND DISCOURSE IN ADVERTISING

Authors: AYDOĞAN, Doğan; AYDIN, Begüm;

IDEOLOGY AND DISCOURSE IN ADVERTISING

Abstract

Concepts such as compulsory and luxury consumption of classical economic theories do not explain the socio-economic movements of the era. It is not an age of metallurgy, but an age of semiurgy (Stam, 2014) and the alteration value of things in this age is substantially shaped by the symbolic meaning they have. In fact, the social life of antecedent times is also to a great extent guided by a symbolic universe. In those old eras, individuals also took the roads and spent effort and money to see different symbolical structures.

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Keywords

DISCOURSE, ADVERTISING, IDEOLOGY

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green