
Concepts such as compulsory and luxury consumption of classical economic theories do not explain the socio-economic movements of the era. It is not an age of metallurgy, but an age of semiurgy (Stam, 2014) and the alteration value of things in this age is substantially shaped by the symbolic meaning they have. In fact, the social life of antecedent times is also to a great extent guided by a symbolic universe. In those old eras, individuals also took the roads and spent effort and money to see different symbolical structures.
DISCOURSE, ADVERTISING, IDEOLOGY
DISCOURSE, ADVERTISING, IDEOLOGY
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