ICO (Initial Coin Offering) is a new mechanism for raising funds from the public through websites or social media by Digitalpreneur to fund blockchain-based start-ups by selling blockchain-based tokens or coins. Through ICOs has many advantages over conventional fundraisings, such as lower fundraising costs, faster fundraising times, and large amounts of funds raised. This ICO scheme is a fundraising innovation to meet funding shortfalls for current and future projects. From the research results on 49 ICOs in Indonesia, it is known that Trust, Asymmetry Information, Community Building have a positive effect on wealth creation. In contrast, duration harms wealth creation.