The present document illustrates the Innovation, exploitation and sustainability plan of the Pop-Machina project. This deliverable at hand is part of Task 8.4 Innovation, Exploitation and Replication. The objective of this task is to ensure the exploitation and sustainability of Pop-Machuna’s results beyond the end of the project as well as their adoption and replication by other cities. The plan includes the Innovation and IPR Management Strategy of the project, an analysis of the market(s) that are relevant to Pop-Machina, and the project assets per individual partner. This plan will be periodically updated during the course of Pop-Machina to reflect the most recent developments of the project.