There has been tremendous growth in the amount of digital content created by libraries, publishers, cultural institutions and the general public. While there are great benefits to having content available in digital form, digital objects can be extremely short-lived unless proper attention is paid to preservation. In this webinar, taking place on World Digital Preservation Day, current trends in digital preservation are discussed by Kate Wittenberg and Javanica Curry (both from the digital preservation service Portico) and Nicola Wright, Director of LSE Library. Kate and Javanica reflect on their experience with Portico, including background on Portico’s history and evolving practice of sustainable preservation of the scholarly record. They also look at the digital preservation landscape as they see it now, sharing thoughts on current requirements for preservation and the opportunities and challenges that lie ahead. Nicola discusses the motivations and experience of the LSE Library towards digital preservation and involvement with Portico.