Both Brandom and Wittgenstein see meaning and content as emerging from normative social practices. Wittgenstein says little about the constitution of such norms, other than that they are exhibited in practitioners’ judgements of correctness. In addition, they appear already to be content involving, since the moves whose correctness is in question are moves such as asserting that such and such. In contrast, Brandom says a good deal about the constitution of the norms and promises a reductive programme. The norms are essentially inferential and are instituted in the social practice of attributing commitments and entitlements. In particular, we are urged to see the norm-bound move of assertion as capable of being understood in terms of the normative statuses of commitments and entitlements. Jeremy Wanderer calls this Brandom’s bold conjecture. In this paper I use Wittgenstein’s thinking about normativity to reflect on the defensibility of Brandom’s bold conjecture.