The 16th Lok Sabha election which are underway are different from all the previous edition in the history of independent India, and one of the major differentiators is the way the social media has been used to reach out to and woo potential voters. Voting is one of the most commonly used terms in contemporary age of democratic politics. In democratic systems, and their number is quite large and ever increasing, each adult citizen uses ‘voting’ as a means for expressing his approval or disapproval of governmental decisions, policies and programmers of various political parties and the qualities of the candidates who are engaged in the struggle to get the status of being the representatives of the people. The main purpose of the present study is to focus attention on voting behaviour in India and to highlight the factors that determine the voting behaviour in India. With the help of social media will it possible for political parties to get vote from young voters. These are the finding which will be carried out by this research work.