
Abstract: Electronic Word-of-Mouth (eWOM) has evolved into a component of the decision-making process used by consumers. The objective of this paper is to investigate the dynamics of credibility in the context of eWOM. Analysing what has an influence on eWOM credibility is significant for consumers and companies alike, since online platforms are increasingly taking the place of traditional information sources and referrals. The study utilized multiple regression to analyse the data. The results of the study reflected that perceived information credibility has a significant influence on information adoption. Information quality, information quantity, and customer ratings did not have any significant impact on perceived information credibility, whereas information consistency and source credibility were noted to have a significant impact on perceived information credibility, with source credibility having the greatest impact. The findings of this study will have implications for both theory and practice. Keywords: Credibility, Electronic Word-of-Mouth, eWOM JEL Classification Number: M31
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
