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Revista Venezolana de Gerencia
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Revista Venezolana de Gerencia
Article . 2021
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Cambio cultural y resistencias en entornos organizativos

Authors: Leonidas Manuel Bravo Rojas; Margarita Jesús Egusquiza Rodriguez; Augusto Edward Paz Campaña; Edward Filomeno Huamani Alhuay;

Cambio cultural y resistencias en entornos organizativos

Abstract

El presente estudio tiene como objetivo identificar las barreras del cambio cultural en entornos organizativos. Las dinámicas en la que están insertadas las organizaciones en el siglo XXI son rápidamente cambiantes. Las nuevas tecnologías, las regulaciones gubernamentales, la rapidez de la información y la comunicación, entre otros elementos, obliga a las organizaciones a estar en constante redefinición en busca de satisfacer las demandas internas y externas y garantizar la competitividad. Sin embargo, el cambio siempre trae consigo resistencias por parte de algunos miembros de las organizaciones. Se realizó un estudio bibliográfico, teórico y documental. Se identificaron las principales barreras al cambio cultural, siendo estas de carácter comunicativo y actitudinal. Se concluye que la implementación exitosa de todo proyecto de cambio cultural debe ser resultado de un proceso planificado, con óptimas estrategias comunicativas y la mayor cantidad de miembros claves sumados al proyecto.

Keywords

HF1-6182, HF5001-6182, cambio cultural, organizaciones, Commerce, barreras, Business, resistencia

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
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3
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