In the present era of industrialization, urbanization and modernization, role of media is important in bringing forth the issues pertaining to environmental degradation and pollution. Newspapers, television, radio and social media may serve as excellent platforms to launch campaigns about various environmental issues eventually leading to increased public awareness and engagement for environment conservation. This paper reflects upon the role of print media in raising the water issues in the Khetri Copper Mining region of Rajasthan. The two local daily Hindi newspapers– Rajasthan Patrika and Dainik Bhaskar play an instrumental role in launching campaigns to promote water conservation in Rajasthan. These campaigns aimed to sensitize the public for ever rising water related issues in present time. This paper is based on the ethnographic fieldwork conducted in Khetri Copper Mining region of Rajasthan. The primary and secondary data collected during fieldwork have been analyzed to understand the role of print media in mobilizing and sensitizing the public for water conservation. It tries to examine the efficacy of such campaigns led by the print media at the local level.