
The article analyzes modern theoretical approaches to the definition of quality as an object of management, and also indicates the possible direction of the evolution of the idea of quality in the context of the development of entrepreneurship. The essence of a new approach to understanding the idea of quality in the philosophy of entrepreneurship is revealed. It is proved that the concept of “quality” is characterized as one of the priority steps in the system of competitive entrepreneurship, and the essence of a new approach to understanding the idea of quality in the philosophy of entrepreneurship is revealed.
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