
doi: 10.5153/sro.88
Four decades ago, Whyte (1956), described how a new human expression had become universally evident. This was the notion of the ‘Organisation Man’, an early corporate culture characterised by the middle ranks of managers in large organisations, who were subject to a ‘social ethic’. Under the original conception gender was not an issue. However, in a contemporary view of human resource management (HRM) and corporate culture, it has become crucial to understanding both notions of competitive advantage, and the thesis and influence of commitment in the literature and the workplace. This article deals with some issues of women and the organisation man/corporate culture thesis. Unlike many studies (e.g. Fletcher et al, 1993), there is a need to make a distinction between women and men concerning their perceptions and roles. A need to clarify the changes that have taken place in relation to the corporate culture thesis. The analysis in this paper is based on initial research material. It deals with the above issues in relation to gender in contemporary society, asking as it does, if the notion of corporate culture has changed to one where both men and women are implicated in the project at a full, emotional level.
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