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https://doi.org/10.5151/despro...
Article . 2016 . Peer-reviewed
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TAXONOMIA DA REPRESENTAÇÃO EM DESIGN

Authors: Cattani, Airton; Leenhardt, Jacques;

TAXONOMIA DA REPRESENTAÇÃO EM DESIGN

Abstract

Um dos requisitos fundamentais para a existência de qualquer objeto produzido na moderna sociedade industrial é a possibilidade de ser representado, ou seja, existir previamente por meio de modelos que contenham informações sobre ele e que respondam adequadamente às necessidades de cada etapa de sua concepção, produção, divulgação e consumo. Para dar conta dessa representação, uma série de recursos pode ser empregada, variando dos mais precisos aos mais abstratos. Conhecer as peculiaridades destes recursos é fundamental para que se obtenha melhor aproveitamento na comunicação e divulgação da produção em design. Após uma contextualização da representação em design, identificando suas possibilidades e limites, este artigo propõe o estabelecimento de categorias de classificação e análise dos diferentes sistemas de representação, agrupados sob características comuns. De cunho didático e analítico, esta classificação procura contribuir tanto para o melhor entendimento e aproveitamento dos diversos recursos comunicacionais do design, refletindo sobre o estado da arte em termos de representação, quanto para a consolidação de uma teoria do design.

One of the fundamental requirements for the existence of any object produced in modern industrial society is the possibility that it can be be represented, or that already exist through templates that contain information about it and rightly responds to the needs of each stage of its design, production, dissemination and consumption. To account for this representation, a number of features can be used, ranging from more accurate to the more abstract. Knowing the peculiarities of these resources is essential in order to obtain better use of communication and dissemination of the production in design. After the contextualization of representation in design, identifying their possibilities and limitations, this article proposes the establishment of categories of classification and analysis of the different systems of representation, grouped under common characteristics. Didactic and analytical, this classification seeks to contribute both to the better understanding and use of various communication features of design, reflecting on the state of the art in terms of representation, and for the consolidation of a theory of design.

Keywords

Communication in design, Representation in design, Design de produto, Representação gráfica, Comunicação, Taxonomy

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Top 10%
Average
Green