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Analysis of Users’ Web Navigation Behavior using GRPA with Variable Length Markov Chains

Authors: Ch Bindu Madhuri; J Anand Chandulal; K Ramya; M Phanidra;

Analysis of Users’ Web Navigation Behavior using GRPA with Variable Length Markov Chains

Abstract

the never-ending growth of Web services and Web-based information systems, the volumes of click stream and user data collected by Web-based organizations in their daily operations has reached enormous proportions. Analyzing such huge data can help to evaluate the effectiveness of promotional campaigns, optimize the functionality of Web-based applications, and provide more personalized content to visitors. In the previous work, we had proposed a method, Grey Relational Pattern Analysis using Markov chains, which involves to discovering the meaningful patterns and relationships from a large collection of data, often stored in Web and applications server access logs, proxy logs etc. Herein, we propose a novel approach to analyse the navigational behavior of User using GRPA with Variable-Length Markov Chains. A VLMC is a model extension that allows variable length history to be captured. GRPA with Variable- Length Markov Chains, which reflects on sequential information in Web usage data effectively and efficiently, and it can be extended to allow integration with a Web user navigation behavior prediction model for better Web Usage mining Applications.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
10
Average
Top 10%
Top 10%
gold