This book analyzes career narratives of selected prominent NBA players after the Michael Jordan era, understood as the time after his second retirement in January 1999. It was a pivotal time for the league, as Jordan became synonymous with NBA basketball and the face of its global expansion. The players discussed in the book have been selected because of the significance of their career narratives, as all of them correspond with certain archetypes, prevalent in the world of not only professional basketball, but professional sports in general. The private and public personas of eight players as well as their depiction by the media are analyzed not only regarding their success on the basketball court, but also in light of what they have come to represent for the modern NBA. The players discussed in this book are Shaquille O’Neal, Alonzo Mourning, Vin Baker, Allen Iverson, Antoine Walker, Steve Nash, Tim Duncan, and Kobe Bryant. Collectively, these eight players embody the distinguishing character profiles and career arcs of sports superstars with dominance, individualism, and athleticism being as much a part of sports star culture as egotism, injuries, boredom, addiction, and bankruptcy.