Name: Marketing Occupational Therapy
Creator: K, Jacobs
Keywords: Marketing of Health Services, 03 medical and health sciences, Massachusetts, Occupational Therapy, Advertising, 8. Economic growth, Societies, 0305 other medical science, 3. Good health

descriptionPublicationkeyboard_double_arrow_right Article 01 May 1987 English Publisher:AOTA PressJournal:The American Journal of Occupational Therapy, volume 41, pages 315-320 (issn: 0272-9490, eissn: 1943-7676,

Authors: K, Jacobs;

doi: 10.5014/ajot.41.5.315

pmid: 3688145

Marketing Occupational Therapy

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Abstract

Abstract Marketing is emerging as an important aspect of the delivery of health care services, including occupational therapy. An understanding of marketing and a knowledge of how to apply its principles will permit therapists to keep pace with the changing health care environment. This article introduces terminology, strategies, and applications of marketing.

Related Organizations

Boston College
United States
University of Massachusetts System
United States

Keywords

Marketing of Health Services, Massachusetts, Occupational Therapy, Advertising, Societies

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	9
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Top 10%
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average